How to do Social Media Marketing

Social Media Marketing in Birmingham

Social Media Marketing is one of the emerging concept to obtain branding for the company or the website. It helps to explore more about the service or product offered by the company or the website instantly to the customers online. This helps to drive more customers online for the website and improve its ROI. Social media is much wider than people often think about and can be very effective in driving traffic to your website or blog. Hence e-foreknowledge has derived certain important facts that helps to increase online customers, 
 

1. Identifying Right Websites

The web world has thousands of thousands of websites. And there are even thousands of social media sites. Not all of them bring the desired results. It takes time to create your profile on social media sites and then keep it updating and interacting with other users. You cannot devote your whole day doing this only. So, selection of few important social media sites is very crucial step of social media marketing.

You should better devote your time on larger sites because they ensure you large traffic volumes. These sites can send you high quality traffic, if you show your social media marketing skills effectively on these sites. You can also target general news sites such as Digg and Reddit when you develop a strong profile and can promote all types of content.

2. Be Regular

Make it a daily affair. When you create your profile on a social media site, people would love to hear from you regularly. Keep them updating with new things in your life or in your business. Don’t fail and delay to answer the questions that someone might have asked from you. Regular interaction is the key to social media marketing success.

3. Audience Appealing Content

Your content development skills are highly useful in driving traffic to your website from a social media platform. Your content should meet the expectations of the users on a social site. You need to devote your time and effort to write on something that users on a particular site would love to read. Once you generate a user’s interest in your content, they will show more interest in the products or services offered by you.
 

4. Networking Skills

Besides content creation, your networking skills are the other desired attribute to be a champion of social media marketing campaign. For networking, you can invite others for voting and leaving comments on your submissions. Try to add as many friends and accept other user’s friend requests as well. Your comment submissions on other user’s postings also help to develop a strong network
These steps of social media marketing will help you to promote your website across the social media. The one very important step of being successful on social media is being consistent on the social media sites where you have created your profile. Your regular updation and interaction will keep people interested in your offerings.

Source : http://www.e-foreknowledge.co.uk/Social-Media-Marketing.html

Apparel Management Software

Apparel Software

Gaining control and optimising  warehouse space is critical in today’s fast moving, cost aware business environment, and the Echo SCM Apparel Management software provides exactly that.
Apparel Software, Garment Software, Textile Software and Clothing Software solution are the one that delivers a best practice approach to supporting our customer’s core business processes. At E-foreknowledge Apparel and Garment Software Solutions developing continously with advance technology and evolving business requirements in multi faces sectors.
Our philosophy is to achieve the correct balance between change and consistency and to continually evolve and improve our solutions, ultimately keeping our users ahead of their rivals in:

• Online services
• Distribution
• Wholesale
• Processing
• Manufacturing
• Finance

Active customer development is key to the partnerships which e-foreknowledge forges with its clients and encourages feedback via informal site visits. These commitments, alongside a strategy of product research and development, ensure e-foreknowledge remains at the forefront of solutions provision and that customers benefit year on year through their investment in echoSCM software.
Installed in a number of businesses, echoSCM is the premier software package for the Distribution/Wholesale/Manufacturing in the Textile, Garment and Shoe Industry.
Benefits include:- Efficient response to customers needs by holding of correct and moving stock. Optimisation of Stock Levels, Reduced cost per transaction, Increased Cash flow & Profitability, Flexible and Proven Solution

echo SCM modules include

• Sales Order Processing
• Purchase Order Processing
• Finished Stock
• Stock Control
• Wardrobe Management (man packing)
• Accounts
• Warehouse Management
• E-commerce

echo SCM for

• Apparel Software
• Apparel Management Software
• Textile Software
• Garment Software
• Wardrobe Management Software
• Clothing Software
• ERP Software

echo Blue

A revolutionary new product for Bluetooth marketing, and proximity marketing, that will allow you to reach your audience more effectively.  For more information visit echo-blue.com for a more comprehensive information.
Source : http://www.e-foreknowledge.co.uk/Software_Services.html

Print Media Campaign at E-foreknowledge

Print Media Campaign

There are few important things to remember when you try to implement a print media campaign for your business. In order to ensure maximum quality results to be achieved, your final branding and marketing collaterals should speak about your excellence. You need to hire a professional design firm to execute your print campaign. However, you should make sure that they are aware of your long-term business objectives, your customer’s profiles and the niche you are catering to.

Whether your business is small or large, you must have advertising, branding and marketing materials. Some small businesses don’t have their printed brochure and rely solely on digital way of advertising and brand building. But when you want to lure new prospects, you need to carry printed materials to showcase your uniqueness and superiority. Through printed materials, you can pinpoint your unique attributes, which opportunity is missing in digital way of advertising.

From your logo, letterhead to catalogues and brochures all form an integral part of your print media campaign. Make sure all these are in consistence with each other and convey the same business objectives. All of them should essentially contain your correct and updated contact details. An advertising brochure is a great sales tool for all types of businesses and forms the most important tool of your print media campaign.


Don’t wait to develop your branding and marketing collaterals until it’s too late and your competitors win the ground. So, start early and keep in mind the following things while devising your print media campaign: 

1. Know Your Audience:

Important thing to decide before conceptualising your campaign. Accordingly, the colors, design and content of your brochure and other materials will be decided. The designing team working on your print media campaign needs to learn about your customer’s profile, their tastes and preferences

2. Products or Services Profile:
Your campaign intends to get you the sales benefit and thus your brochure should focus more on your products and services. Any potential customers want to ensure first whether the products or services offered by you are relevant to them. Once they find your products or services worth giving a try then only they go to the other section of the brochure. So, work out to beautify this section as much as you can. 

3. Strong and Convincing Selling Message:
Remain away from filling your brochure with passive content. Your message should be convincing enough to trigger an action from your audience. The message printed on your brochure should reinforce your commitment to serve your customers in the most professional manner. Including messages of your loyal customers is a good idea to create a positive opinion about the products and services offered by you.
Keep in mind, a print campaign is somehow expensive than digital media campaigns. Moreover, you enjoy flexibility of changing your content in digital media with more ease. But in-print when something is created, you can’t modify it. And also keeping in mind the issues surrounding global warming, you should think twice before disposing off your printed materials and trying to create new ones. 

Print Services:

We deliver lithographic printing and digital printing daily to customers all over the UK.

• Corporate logos
• Business cards
• Business Stationary
• Signage
• Brochures

Source : http://www.e-foreknowledge.co.uk/Print_Services.html

Blogging for Business Promotion

Blogging

Blogging has become a cultural phenomenon in recent times, in 2006 there were 50 million active blogs and today that figure has grown to an estimated 400 million blogs and counting.

Only in the last 4 years has blogging become a popular way for promoting products and services online, it is now considered to be an important part of the online marketing strategy for any internet marketing company. To complement your business website, adding a blog can bring huge benefits if used correctly including free email marketing, increased search engine rankings and the ability to build a loyal community of blog readers  We can design, launch and manage your blog for you or simply develop it so you can post your own content as and when required.

Add a blog to your corporate website, and you will reap the benefits:

• Show your potential clients how your business differs from the competition.
• Demonstrate your knowledge, experience as well as expertise on your business area, relating to your products or services.
• Improve communication between you and your potential clients, partners or suppliers.
• Improve search engine ranking on Search Engines such as Google, Yahoo or Bing.
• Improve Internal Communication.

Which blogging platform to use

There are many contenders on the market, so you’re spoilt for choice. The most popular are WordPress, Drupal and Blogspot . We at e-foreknowledge can help you set up WordPress or Drupal. Both platforms are flexible and very customizable as far as design and extensibility is concerned.


WordPress

“WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins, widgets, and themes, WordPress is limited only by your imagination. (And tech chops.)

WordPress was born out of a desire for an elegant, well-architecture personal publishing system built on PHP and MySQL and licensed under the GPLv2 (or later). It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product.”

Drupal

“Drupal is an open source content management system (CMS) written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1% of all websites worldwide ranging from personal blogs to corporate, political, and government sites including whitehouse.gov and data.gov.uk. It is also used for knowledge management and business collaboration.

The standard release of Drupal, known as Drupal core, contains basic features common to CMSs. These include user account registration and maintenance, menu management, RSS-feeds, page layout customization, and system administration. The Drupal core installation can be used as a brochureware website, a single- or multi-user blog, an Internet forum, or a community website providing for user-generated content.

Over 7000 (as of November 2010) free community-contributed addons, known as contrib modules, are available to alter and extend Drupal’s core capabilities and add new features or customize Drupal’s behavior and appearance. Because of this plug-in extensibility and modular design, Drupal is sometimes described as a content management framework. Drupal is also described as a web application framework, as it meets the generally accepted feature requirements for such frameworks.

Drupal runs on any computing platform that supports both a web server capable of running PHP 4.4.0+ (including Apache, IIS, Lighttpd, and nginx) and a database (such as MySQL, PostgreSQL, SQLite, or Microsoft SQL Server) to store content and settings. Drupal 7 requires PHP 5.2 or higher.”

Source: http://www.e-foreknowledge.co.uk/Blogging.html

Ecommerce Web Design in Birmingham

Ecommerce Website Solution
 
At E-foreknowledge, our Modular ecommerce website solution is suitable for most business sectors and can be scaled to meet individual requirements however simple or complex. It liberates your company from reliance upon expensive updates. And immediately saves time and money.

24 x 7 business generator
Because the website content is being maintained by the people who create the content rather than web experts that content is being refreshed more regularly, website visitors and subsequent sales increase. Your website becomes what it should be – an effective 24 x 7 business generator.

Ecommerce Website Features:

1. Marketing Promotion and Tools:

• Flexible Vouchers (pricing rules) with restrictions or rules set by you.
• Free Shipping Option per product
• Landing Page Tool for Campaigns
• Search Engine Friendly URL’s
• URL Rewrites
• Send to a Friend Link
• Social Networking Bookmarks
• Catalog / Catagories Customisation
• Cross Selling Products

2. Full Analytics and Reporting Offering

• Logging of Administrator Actions
• Integrated with Google Analytics
• Admin Dashboard for Report Overview
• Sales Report
• View Abandoned Shopping Cart
• Best Viewed Products Report
• Best Purchased Products Report
• Coupon Usage per Order
• Total Sales Invoiced
• Total Sales Refunded
• View Customers Order History

3. Search Engine Optimization Tools

• Search Engine Friendly
• Google Site Map
• Integrated with Google Analytics
• URL Rewrites give full control of URL’s
• Meta-information for content pages, products and categories

4. Catalog Management

• Inventory Management with Backordered items, Minimum and Maximum quantities
• Batch Export of products
• Batch Updates to products in admin panel (price’s, tax and categories)
• Virtual Products
• Downloadable Digital Products
• Customer Personalised Products – upload text for embroidery, monogramming, etc.
• Attribute or options Sets for quick product creation of different p types
• Create Store-specific attributes on the fly
• Media / Asset Manager with automatic image resizing
• Advanced Pricing Rules and support for Special Prices
• Search Results rewrites and redirects
• Approve, Edit and Delete Product Tags / keywords
• Approve, Edit and Delete Product Reviews

5. Site Management

• Multi-Lingual
• Support for localisation
• Support for multiple payment gateways
• Fully 100% customisable design
• Content Management System for web pages

6. Full Catalog Browsing

• Category View and Purchase permissions based on customers credentials
• Layered Navigation for filtering of products in Categories
• Layered Navigation for filtering of products in Search Results
• Tool to create category landing pages
• Ability to assign designs on category and product level (unique design per product/category)
• Cross-sells, Up-sells and Related Items
• Product Reviews
• Product listing in grid or list format with or with out images
• Breadcrumbs

7. Product Browsing

• Multiple Images Per Product
• Product Image Zoom in
• Product Reviews
• Related Products
• Stock Availability / back order option available
• Product Option Selection
• Send a link to a Friend

8. Checkout

• Shipping to alternative address (optional, set by admin)
• Simple registration process
• Shopping Cart with tax and shipping estimates
• Accept messages per item or per order
• Multiple payment options available

9. Shipping

• Integrated shipping rates
• Shipping to alternative addresse
• On-site order tracking from customer accounts
• Flat rate shipping per order
• Free Shipping
• Rates for weight and destination

Source : http://www.e-foreknowledge.co.uk

Importance of Customer Relationship Management!!!

Customer Relationship Management for a Business

In order to survive in today’s competitive marketplace, organizations must strive to offer improved customer services. Consumers have started looking for professional and better services and with this the importance of Customer Relationship Management are being given due considerations in the new economy.

Today, customers are informed and educated like never before. They scrutinize products and services before spending on them, they exercise their consumer rights and with the advent of social media they are more capable now to influence the purchasing decision of others as well. In such a scenario, businesses are bound to employ a helpful Customer Relationship Management strategy to promote their product and create a loyal customer base. These loyal customers again promote products and services through their own networks. This is the additional advantage that a business can achieve through its patrons.

Through Customer Relationship Management, a business promises of offering a distinguished level of satisfaction to its customers. In their efforts towards offering a better level of customer satisfaction, companies should attract and retain customers and give them the advantages that others in the same niche don’t provide. The key attributes bringing success in Customer Relationship Management are ultimate product experience, quality performance, timely response to customer queries and exemplary customer services. In Customer Relationship Management, resourcefulness is the key. A business need to be always prepared and things must be in place to satisfy a client’s needs.

The image of a caring organization stands between its failure and success. If a business manages to create its image with better customer services, more and more people will show their interest to be part of its ever-growing customer base. For this, businesses should adapt to the consumers’ needs and preferences. For the success of Customer Relationship Management, businesses need to prepare a pool of professional and efficient customer service representatives who must be ready to address the issues of the customers promptly and positively. Whenever felt, appropriate training should be provided to these representatives to remain updated and skilful to help them perform their jobs efficiently.

Customer Relationship Management is not all about answering to the queries of the customers and clearing their doubts. Businesses implement lots many innovative programs to engage customers and promote their products or businesses. Customer survey is a popular form of Customer Relationship Management where customers’ opinions on their experience with the products are recorded. These opinions form the basis of decision making while deciding on advertising, promotion and product attributes. These improved product attributes play a significant role in retaining patrons and luring new customers as well.
In real sense, Customer Relationship Management reinforces an organization's commitment go the “extra mile” in an attempt to please its customers and keep them interested in its brand. In a cut-throat competition scenario, where everyday a new product hits the market, businesses need to implement strategies to develop a long-lasting relationship with its customers. When you successfully add a “wow” factor to your product and services, customers cherish your brand and ensure your dominance in the industry. Think on the ways of building better customer relationships, if you haven’t implemented any Customer Relationship Management yet.

Source : http://www.e-foreknowledge.co.uk

Content Managed Website Solution

Solution for Content Managed Website

At the core of  our Content Managed website solution lays a foundation of capabilities that enables the website owner to create, manage and publish content to their website without involving technical experts. By leveraging a flexible and agile system to optimise the process of publishing content and analyse the needs of the internal and external audiences, a rich and dynamic Website can be realised.

When your staff is already stretched to the limit, Echo CMS is a powerful solution that gives your employees the ability to keep content fresh and relevant for your Web audience. Publish up-to-the minute news and information about your organisation on your Website, Intranet and Extranet. Overall, your cost of production and ownership is dramatically improved – it’s more effective, quicker and safer – and much more productive and affordable.

Because the website content is being maintained by the people who create the content rather than web experts that content is being refreshed more regularly, website visitors and subsequent sales increase. Your website becomes what it should be – an effective 24 x 7 business generator.

Because Echo CMS is constantly evolving, the following list of features will continually grow.

User Friendly

1. Absolutely easy to use. Most users can pick up the interface with little or no training. This means your staff can be maintaining the site right away. If you can use a web browser, you can use Echo CMS.

2. Advanced What you see is what you get (WYSIWYG) Editor with word like editing capabilities

3. Upload images and other files directly through the WYSIWYG UI, no need for FTP/SFTP.

4. Easy to undo mistakes.

5. Create and edit web page content, including text, graphics, hyperlinks, tables and forms.

6. Ability to set web pages as ‘Drafts’ and turn content On or Off.

7. Advanced link handling so your website links stay intact.

8. Advanced search engine indexing conscious design for web marketing and search engine optimisation (SEO), which is especially designed to work with our Echo SEO service.

9. Simple to use point and click editor.

10. Unlimited multi-level site navigation allows for unlimited hierarchical menus.

11. Instantly create new pages, update navigation menus through drag and drop.

12. Advanced style sheets for dynamics layout and complex design Statistical Reporting.

13. Web based control panel allows you to access your website from any computer

14. Full training given and on going support.

15. Password protected content managed pages

16. Site registration (roles based access to different content)

Source : http://www.e-foreknowledge.co.uk/Content_Managed_Website_Solution_Echo_CMS.html